Senior Product Marketing Manager (San Francisco)

About VSCO
VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.Our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community.

About VSCO
VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.Our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community.
We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and believe that when we build together, we achieve stronger outcomes than we could alone.
We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive and innovative culture.
Here are some of the traits we expect from all VSCOnauts:

• Modest Overachiever: You exemplify a growth-mindset and seek feedback as fuel for growth. You are driven to excel in service of the whole, reaching beyond your immediate path.
• Winner’s Mindset: Beyond an intrinsic motivation to succeed, you have the grit and determination critical to preserve in spite of obstacles. You persist with purpose, balancing ambition with empathy and optimism.
• Ownership with Impact: You show up and stay in it, driving progress over perfection. You don’t wait to be told, you take initiative in ways that lift others and build lasting impact.
• Force Multiplier: You have deep skills and know how to scale knowledge to make our team better. You are a team catalyst and create momentum through collaboration.
• Rigorous Focus on Outcomes: You keep the bar high and embrace the future. You prioritize what matters most for our mission, leading with clarity, discipline, and care.
  
  

Our values and high performance traits are critical pillars to our team culture and shape the way we hire. Read more about what you can expect when working at VSCO on our Careers Page.
About The Role
VSCO is looking for a creative, enterprising Growth Product Marketing Manager to join our team. In this role, you will be instrumental in driving user acquisition, engagement, and retention through strategic product marketing strategy and initiatives. You will collaborate closely with our Product, UX Design, Research, and Data teams to develop and execute impactful strategies that align with our aggressive growth goals.
The right candidate for this role is a hands-on, product marketing expert with a track record of achieving big, growth-oriented goals. Ideally, you have experience in subscription businesses, you can quickly achieve a deep understanding of our audiences, and are a team player able to work well cross-functionally with business leaders while driving outcomes independently.
The day-to-day

• Define and execute product marketing that drives user acquisition, activation, and retention.
• Identify growth opportunities across product offerings based on data analysis, user insights, competitive analysis, and market trends, and work cross-functionally to bring these insights to life.
• Develop and manage comprehensive go-to-market plans for new product features and updates, focusing on growth-oriented objectives.
• Partner with user research to deeply understand audience needs and pain points.
• Work closely with Product to shape product and feature positioning, value propositions, and go-to-market strategy, serving as the voice of the user within the product development process.
• Partner with Marketing and Brand to develop product and feature messaging, overseeing and influencing the GTM execution.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
  
  

Qualifications

• 5+ years of professional product marketing experience, ideally focused on subscription services and/or digital products.
• Track record of proven success driving product adoption through the development and execution of exceptional product marketing campaigns and programs.
• Proven ability to influence and collaborate with cross-functional teams to execute integrated go-to-market plans, from research to concept to launch.
• Attention to detail and exceptional organizational, project management, and time management skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience working in a fast-paced start-up environment, with a commitment to high quality output and professional standards.
• Experience marketing to photographers, professional creatives, or similar.
• Experience using industry standard tools such as JIRA, Confluence, and Figma for marketing development and operations.
  
  

Job Perks

• Remote work with offices in SF and NYC
• Regular in-person events events to connect and collaborate
• Competitive Salary & Equity
• Medical, dental, and vision insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave
• Other perks including mental health resources and tech reimbursements
  
  

Compensation
The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $170,000 - $185,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance.
The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.
Please note :
The application window for this role will be open until at least 7/14/2025. This opportunity will remain online based on business needs which may be before or after the specified date.
Be careful of fraudulent job posts.
If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels (vsco.co email domain or through Greenhouse).
Note that VSCO will never ask for financial information or sensitive personal information during the application process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Photography

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