Director- PMM Operations (San Mateo)

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

We are seeking a strategic and results-driven Director of PMM Operations to lead and elevate our Product Marketing Management (PMM) initiatives. You will be responsible for managing key programs that support our product go-to-market strategies and enablement processes, ensuring cross-functional alignment and operational excellence. In this role, you will oversee a team of three experienced PMM professionals and collaborate with multiple teams, including Core Product Marketing, Revenue Enablement, Web, Integrated Marketing, and Campaigns. Note, this role is a ‘horizontal’ role that supports all our product lines via strategic PMM programs like launches, enablement and general cross-functional process orchestration.

Key responsibilities:

• Product Launch Strategy & Operations: Develop and scale a best-in-class product launch strategy. Implement processes and infrastructure that support both major and minor launches at scale. Ensure that launches are executed seamlessly and on time, with clear alignment across product, marketing, sales, and other stakeholders.

• Product and Feature Enablement: Establish and maintain best practices for product and feature enablement. In this role, you will act as the liaison between our core product marketing teams and our Revenue enablement organization. You will lay down the methodology, planning and process for timely and effective enablement on our products and features for our frontline customer facing teams.

• Cross-functional alignment: Serve as the primary point of contact between the product marketing organization and the rest of the marketing functions (Web & Digital marketing, Integrated marketing, Customer marketing, field marketing etc.). Drive better process, planning and coordination between various teams to ensure that all customer-facing assets and marketing campaigns are aligned with latest product messaging and go-to-market priorities.

• Manage Rhythm of Business : Run a system of monthly and quarterly OKR tracking for all product marketing and use it to manage a rhythm of business comprising of MBR, QBRs and cross-functional leadership reviews

Qualifications

• 5 to 10 years of experience in product marketing, with at least 3+ years in a leadership role managing people and programs.
• Proven track record of managing large-scale product launches, including cross-functional coordination.
• Strong ability to build and maintain relationships with key cross-functional stakeholders (e.g., marketing, sales, web, and revenue enablement teams).
• Excellent project management and program management skills, with a focus on process optimization and scalable operations.
• Exceptional communication and presentation skills, with the ability to translate technical details into clear, compelling narratives.

This role will require you to be highly organized, detail-oriented, and comfortable working in fast-paced environments where collaboration and communication are key.

Additional Information

The annual base salary range for this position is $217,000 — $301,000 USD.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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