Senior Growth Marketing Manager, Lifecycle (San Francisco)

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.
Your impact
At Handshake, our mission is to democratize access to opportunity for both job seekers and employers—and small businesses are a key part of that ecosystem. As Senior Growth Marketing Manager, Lifecycle, you’ll lead the strategy and execution of programs that engage, convert, and retain our self-serve employer audience. Your work will focus on driving and communicating value for these users through onboarding, targeted lifecycle messaging, and data-informed experimentation. This is a highly cross-functional role that plays a critical part in scaling our product-led growth.
Your role

• Own the strategy, execution, and performance of lifecycle marketing programs that drive engagement, conversion, and retention of self-serve employers.
• Partner with Product, Marketing, and Growth stakeholders to craft cohesive product-led growth strategies and align experiences across out-of-product touchpoints and in product.
• Develop segmentation and traffic control strategies that ensure users receive only the most relevant messaging at the right time in their journey.
• Build and maintain lifecycle tool infrastructure, processes, and best practices to improve the health of our channels.
• Leverage insights from product marketing, brand, user research, and analytics to ensure we’re addressing user needs.
  

• 5+ years of experience in lifecycle, growth, or digital marketing within a B2B or B2C SaaS or other product-led company with a large user base.
• Experience planning, building, and experimenting with lifecycle programs—both triggered and one-off—across the full user journey from onboarding through re-engagement.
• Hands-on expertise using and managing lifecycle platforms such as Iterable, Braze, Salesforce Marketing Cloud, or similar tools.
• Strong analytical skills with experience in experimentation, including A/B and holdout testing, and comfort working with data platforms like Looker, Amplitude, or SQL.
• Proven ability to collaborate effectively with cross-functional teams including Product, Engineering, Analytics, Product Marketing, and Brand.
  

• $148,000 - $185,000 + RSUs