General Manager/Center Leader for Kids Program (Elmwood Park)

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Employee discounts
• Flexible schedule
• Free uniforms
• Opportunity for advancement
• Paid time off

KidStrong is a science-based kids training program that builds strong, confident, high-character kids. We do this in weekly, 45 minute developmentally-appropriate classes. Each class includes unique science-based fitness games led by highly trained, kid-focused coaches.

General Manager Position Summary

At KidStrong, General Managers are the heartbeat of our centers, serving as dynamic leaders who inspire and drive success. As first in-command, you’ll be directly responsible for cultivating a culture of business growth, development, and excellence — empowering and leading both our passionate coaches and the incredible families who walk through our doors. A strong general manager will deliver key business results with high sales numbers and low member attrition.

We have an immediate need for a high-energy, hyper-organized, data-driven, detail-oriented General Manager (GM) who is as obsessed with driving sales as they are delighting members and families. The GM is the leader of the center and will report directly to the Area Developers. If you’re ready to take on a role where your leadership and proactive approach creates a lasting impact on kids, families, and team members, we invite you to keep reading!

We Offer

• Competitive salary plus generous bonus and incentive opportunities with uncapped earning potential
• Flexible schedule
• Retirement plan option (simple IRA with 3% match)
• Access to competitively priced health insurance programs
• Complimentary uniform and apparel
• Paid time off, flexible time off
• One complimentary membership
• Discounted and/or complimentary camps and other events
• Continuing education inclusive of paid leadership training at KidStrong headquarters
• Generous discounts on branded apparel
• Opportunities for career growth and advancement

Minimum Qualifications

• 5 years membership sales experience within a fitness environment or within a kids’ program setting
• 3 years people management and development experience with 3+ direct reports
• 7+ years customer service and sales experience with a proven track record of meeting and exceeding sales goals, business KPIs, and other metrics set forth by ownership or senior leadership
• 2+ years recruiting, hiring and performance management experience while managing a team
• 2+ years working with kids, aged walking through 11 years old in a school, sports, daycare, camp, or similar environment (MUST LOVE WORKING WITH KIDS!)
• Data-driven mindset with former P&L management and responsibility
• Experience with various technology systems and the ability to multi-task in a fast-paced, agile work environment
• Expert in scheduling shift-based team using a scheduling tool to meet center needs
• Ability to easily use Google Workplace tools (Google calendar, mail, drive, docs, sheets, slides, etc.)
• Comfortable speaking to parents/guardians regarding a variety of topics
• Proven experience leading grassroots marketing efforts and track record of building community partnerships
• Experience with conducting lead management efforts within CRM platform
• A genuine desire to lead outbound sales efforts via phone calls, texts, grassroots marketing efforts and other methods - all ideas are welcome and BEST IDEA WINS at KidStrong!
• A passion for developing team members and providing professional development and growth opportunities
• Ability to plan 6-12 months out and work backwards while following that plan and making adjustments along the way - the ability to prioritize and pivot is key!

Preferred Qualifications

• Membership sales and team leadership experience within a franchise business
  • Preference will be given to candidates who have led a team within a single unit or multi-unit kids franchise business
• Experience with a CRM platform such as HubSpot, Salesforce, Glofox or a related platform
• Proficiency with global communication tool such as Slack, Microsoft Teams or similar tool

What You’ll Be Doing*

CENTER OPERATIONS

• Understand/report on the center's key KPIs and financials to make informed and responsible business decisions.
• Delegate center tasks amongst the center team to ensure consistent execution.
• Build and maintain relationships with KidStrong families that align with our core values and provide exceptional customer service.
• Oversee center-level initiatives i.e. center maintenance, training, brand consistency, etc.
• Ensure daily, weekly, and monthly cleaning and maintenance of the center.
• Manage center-level employee issues and manage appropriate documentation.
• Work a flexible schedule including 4 weekday and 1-weekend shifts with specific hours depending on the needs of the center (must work a minimum of 40 hours in center each week ).
  • Must be able to adapt easily to shifting center needs.
• Set and communicate coach schedules using appropriate scheduling and communication platforms.
• Schedule, promote, and sell KidStrong events, such as camps and parties, to maximize center profitability.
• Build and maintain KidStrong class size through scheduling optimization.

SALES

• Responsible for franchise business membership sales, as well as delegating responsibilities to the center staff team, i.e. call drives, trial conversion, and event booking.
• Maintain flawless lead management with new and existing leads in the center’s CRM tool.
• Maintain a happy, outgoing phone presence as this position makes an average of 15-20 hours of calls/texts per week and conducts outbound sales efforts continuously.
• Finalize sales and bookings that are generated through online self-sign-up flow.
• Source and attend local events to increase brand awareness, and drive incremental leads and memberships.
• Oversee all sales processes and systems, specifically the CRM, membership management system, two-way business text messaging system and nationwide communication platform (Slack).

LEADERSHIP

• Manage directly a staff of 18+ team members including: Assistant General Manager, Sales Manager, Lead Coach and Coaches (staff roles are subject to change ).
• Prepare for and lead weekly leadership meetings and meetings with ADs.
• Communicate professionally and often with co-workers in Slack and email, including periodic checks of messages when not in centers (95% of communication occurs in Slack ).
• Recruit, screen, interview, onboard, manage, train, and evaluate coaching candidates.
  • Monitor and ensure staffing levels are met while continually recruiting future talent.
• Communicate with managers and coaches regarding all trials and any specifics about prospective members.
• Lead staff meetings focused on state of business, culture, development, product, and performance.
• Foster a coaching culture - see something, say something.
• Continuously assess and document Coaches based on the KidStrong Coach DNA profile and class quality.
• Ensure candidates complete all paperwork to comply with company policy and law.
• Lead coaching candidates through the training process and required evaluations.
• Maintain and update social media on a daily basis according to brand rules.
• Execute upon marketing plans and playbooks provided by the headquarters team.
• Develop relationships with local businesses, schools, and organizations as well as create cross-promotional partnership opportunities to generate business and maintain a high level of visibility in the community.
• Create a plan, stick to the plan, manage your team and always communicate proactively to your team and to the Area Developers.
• Model all center activities through self-involvement (leading by example).
• Ensure timely responses and follow-through with all KidStrong corporate headquarters/Area Developer requests and member/lead requests.
• Communicate regularly with the Area Developers and attend all required meetings set forth by the team at headquarters and the ADs.
• Enforce KidStrong corporate policies, business practices, systems and processes.
• Provide effective decision-making regarding customer service issues.
• Ensure the facility is clean, maintained and operationally sound.

COACHING

• Coach students by delivering an evolving curriculum that focuses on Brain, Physical, and Character development for ages ranging from walking to 11 years old approximately as required by business demands.
• Coach approximately 4-6 classes per week.
• Create positive interactions with students and families before, during, and after class.
• Understand the “why” behind the KidStrong curriculum and be able to clearly and concisely communicate it.
• Demonstrate and manage the implementation of various programming and curriculum elements.
• Use the KS Coaches App to record and provide data (attendance, awards, etc.).
• Must be able to work in a physically intensive environment - coaches may cover m