Director, Global Head of Brand Marketing

Director, Global Head of Brand Marketing - Facebook

Director, Global Head of Brand Marketing - Facebook

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Summary
Meta is looking for a Brand Marketing Leader with passion for and proven experience re-energizing established brands at scale. In this role, you will lead the global Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing innovative marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. The ideal candidate will have a strong creative vision rooted in consumer insights, an ability to drive transformative change and flawless execution in our marketing and in the product to deliver that vision across the end-to-end consumer experience, and is a highly effective, nimble operator who can run simultaneous multi-channel campaigns / initiatives across markets that drive measurable results. To be successful at Meta, you need to embrace the hacker ethos: an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative and analytical. This person must be able to connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into inspiring briefs that spark world class creativity. They must have a proven ability to build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with deep care, thoughtfulness and mentorship.
Required Skills
Director, Global Head of Brand Marketing - Facebook Responsibilities:

• Lead the strategic vision and execution of Facebook’s global brand marketing efforts across markets
• Lead and collaborate with cross-functional teams, spanning product, partnerships, performance, data science, etc., to develop and execute world-class integrated marketing initiatives that are rooted in consumer insights/data and drive brand health and business results
• Own the annual brand marketing plan, budget and calendar, including building a multi-year roadmap that will enable the FB Marketing to achieve immediate and long-term goals
• Drive close partnership and alignment with FB Product Marketing to ensure that our inbound marketing and outbound GTMs deliver user value in line with our brand strategy and narrative
• Build strong collaborative alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
• Own the partnership with internal and external creative teams to generate big, resonant ideas that delight audiences and drive results
• Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
  

Minimum Qualifications
Minimum Qualifications:

• 12+ years experience with brand marketing at companies with global scale
• 8+ years of team leadership experience, cross-functional team leadership or team management
• Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
• Experience building annual marketing plans, including creating the business case for incremental investment
• Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns/initiatives that drive results
• Experience managing multiple campaigns/initiatives across markets simultaneously
• Experience leading and driving flawless integrated execution across an expansive XFN and highly matrixed organization
• Experience influencing leadership and gaining executive and VP buy-in / advocacy
• Bachelor's Degree
  

Preferred Qualifications
Preferred Qualifications:

• Tech sector experience
• Experience in an entrepreneurial, fast-paced environment.
• Innately curious and knowledgeable about consumers, practice and the art and science of brand building.
• Possess a growth mindset and understand how to foster a test-and-learn approach across teams.
• Self-starter who thrives in a fast-paced, dynamic environment.
  

Public Compensation
$227,000/year to $296,000/year + bonus + equity + benefits
Industry: Internet
Equal Opportunity
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
If you have questions about this posting, please contact

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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