Senior Brand Manager New United Kingdom, London (San Mateo)

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Senior Brand Manager – Games Marketing

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognised as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, PlayStationNow, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role Overview:

PlayStation is looking to hire a Senior Brand Manager to support our exclusive games developed by PlayStation Studios teams in Europe.

Reporting directly into the Senior Manager, Brand Marketing, this role is responsible for developing the brand and global go-to-market marketing strategy for several high-profile games. The Senior Brand Manager will work with a team of marketers and partner with development studios.

What you’ll be doing:

Marketing and Brand Strategy

Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.

Drive global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.

Accountable for the success of the global marketing campaign.

Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.

Oversee asset creation in partnership with internal creative teams and external agencies to deliver key marketing and creative programs, ensuring alignment across multiple stakeholders.

Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetisation strategies), launch timing, and product/service feature sets.

Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.

Budget Management

Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.

Handle global marketing budget for portfolio of titles.

What we’re looking for:

Deep understanding of and experience working on games marketing campaigns.

Demonstrated record of success in developing high impact global consumer strategies, mass appeal marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.

Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.

Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.

Experience partnering with licensors and working on licensed IP games.

Experience with digital product offerings ideally on multi-platform, mobile and/or PC platforms is a plus.

Related Experience/education:

At least 5 years of proven senior years of brand and product marketing.

Extensive knowledge of and experience in video games or entertainment is a plus.

Discretionary bonus opportunity

Private Medical Insurance

London Allowance (if applicable)

25 days holiday per year

On Site Gym

Free soft drinks

Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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