Director, Demand Generation (Plano)

Onbe

Plano, TX 75074

United States

Posted July 6, 2025

{FULL_TIME,INTERN}

Valid until August 5, 2025

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Job Description

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Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for “on behalf.” Because that’s exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined — as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe!
Summary: Onbe seeks a strategic Director of Demand Generation to lead our marketing efforts and drive customer acquisition and engagement. In this role, you will develop and implement comprehensive demand-generation strategies to fuel our growth and improve our market presence. You will partner closely with Sales, Product Marketing, Content, and Revenue Operations to orchestrate full-funnel marketing programs that generate and accelerate demand.
Responsibilities
This role is a hybrid role that will work onsite 2 days per week at our Plano, TX location. Occasional travel may be required as part of this position.

Own the end-to-end demand generation strategy, building integrated campaigns across digital, email, content, ABM, and events to achieve pipeline and revenue targets.
Own and manage demand generation budgets and forecasts; ensure spend is efficiently allocated to maximize ROI.
Fully use the analytics tools available to gain insight, drive performance, and transform our business using data and knowledge.
Collaborate on building robust and coordinated marketing programs with the marketing team using content marketing, digital marketing, email marketing, and events to drive new lead generation.
Devise, implement, and optimize all demand generation campaigns and sales cadences such that the right marketing or sales message is delivered to the right person at the right time to build a cohesive and great experience for prospects.
Administer weekly campaign performance reports/insights, set up and own campaign measurement (UTM’s, etc.)
Passion for conversion optimization, results, and metrics
Lead, coach, and develop a growing team of demand generation professionals, fostering a high-performance, data-informed, and collaborative culture.

Qualifications

7+ years of marketing campaign experience is required (Campaigns, Attribution, Automation, Lead Management); 3+ years managing and mentoring team members.
Expertise in digital marketing, campaign orchestration, inbound/outbound strategy, and marketing funnel optimization.
Experience with marketing automation, and account-based marketing (ABM) platforms.
Shown CRM experience and knowledge required (MS Dynamics)
Exposure to Business Intelligence tools (Tableau, PowerBI, Domo, etc.
Strategic mindset with strong project management and communication skills; comfortable operating in a fast-paced, results-oriented environment.

The base salary range for this position is budgeted for $147,330.00.00 to $173,000.00 with eligibility for an annual bonus. The actual base salary offered depends on a variety of factors, including but not limited to the qualifications of the individual applicant for the position, years of proven experience, specific and unique skills, level of education attained, certifications or other professional licenses held, business needs, and market demand. Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, open paid time off, generous parental leave, and more! Our job titles may span more than one career level. All candidates are encouraged to apply.
At Onbe, a diverse group of people, ideas, and perspectives are key to achieving phenomenal things. For over 25 years, our focus has remained on building a culture of openness and ingenuity, where employees come together to innovate and build disbursement solutions that make the lives of our clients and their consumers and workforces easier and better. Our definition of success includes celebrating differences and affirming belonging. To that end, we ask employees to come to Onbe as they are and contribute their diverse perspectives, identities, and experiences.
We believe that the recruiting phase is only the very beginning of diversity and inclusion. At Onbe, we’re constantly evolving the way we celebrate diversity every day and in everything we do. With several internal committees that are dedicated to mental and physical wellness, diversity, inclusion, and community outreach, we are committed to making a culture that is inclusive to all.
Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion. We do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex (including pregnancy), gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service. Our equal opportunity policy applies to all decisions of employment including hiring, placement, promotion or advancement, termination, layoff, recall, transfer, compensation, training and leaves of absence