Director, Retail and e-Commerce (Boston)

About The Role

We’re seeking a Director, Retail and e-Commerce who thrives in a fast-paced environment and is ready to take the reins of our merchandise and retail operations. As we prepare for 2026, you’ll play a pivotal role in shaping a retail strategy that excites fans, drives engagement, and elevates our brand’s presence. From curating must-have styles to designing immersive in-store and online shopping experiences, you’ll oversee every detail to ensure our fans connect with the brand at every touchpoint. If you’re ready to make your mark in Boston’s sports scene, we want to hear from you.

Responsibilities

Managing Owned Retail and Third Party Retail Partnerships & Operations:

1. Oversee the setup, staffing, and management of the stadium store and pop-up shops during games and events.
2. Build and maintain relationships with retail partners to ensure seamless operations and brand alignment.
3. Oversee day-to-day operations, ensuring fulfillment, logistics, and customer service meet expectations.

Developing & Executing Merchandise Strategy

1. Identify and curate product lines that reflect the Club’s brand and resonate with fans.
2. Collaborate with designers, vendors, and internal teams to create merchandise collections.
3. Plan and execute drops, promotions, and exclusive stadium items to drive excitement and engagement.

Distilling Metrics And Trends

1. Track and analyze performance data across e-commerce, stadium store, and pop-up shops to identify sales trends and customer preferences.
2. Prepare detailed reports on KPIs to measure success and identify growth opportunities.

Desired Characteristics

• 5+ years in retail, with experience in both e-commerce and in-store.
• Deep-rooted connection to and understanding of Boston and its surrounding areas.
• Experience in startups or the sports industry is a bonus.

Location & Availability

Currently in or willing to relocate to Boston; able to work in-person regularly and attend events on nights and weekends as needed.

Compensation & Benefits

Salary and benefits will be offered, commensurate with experience.

About Boston Unity Soccer Partners

Boston Unity Soccer Partners (BUSP) aims to bring a new NWSL expansion team to Boston in 2026. Boston has a rich sports legacy and passionate fans. Our mission is to create a championship-caliber soccer club, provide an elite fan experience, operate inclusively, and deeply embed in the Boston community.

We seek exceptional candidates to help launch this exciting new team.

Boston Unity Soccer Partners, LLC is an equal opportunity employer, and all qualified applicants will receive consideration without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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