Assistant General Counsel, Marketing

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .

Assistant General Counsel, Marketing

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

This is an incredible opportunity for someone to join a fast paced and highly innovative global consumer products company with a very well-regarded business-minded legal team. The Assistant General Counsel, Global Marketing will provide guidance to the global marketing team on advertising copy, claims and promotional materials. This position will primarily be responsible for advertising and marketing with some opportunity for other commercial projects for the Company as assigned by the Chief Legal Officer. This position will report to the SVP Deputy General Counsel and Global Marketing.

We’re a legal team of business drivers. You will learn many facets of a variety of marketing matters and will work on a wide range of global marketing claims, advertisements and promotions to ensure legal compliance. You will also work cross functionally with the public relations team, social media team, product development and testing teams. The legal team is comprised of business minded attorneys that cultivate their skills to lead many business initiatives and outcomes throughout the organization. We’re a department that enjoys working closely together, with a strong internal reputation, which has fun rolling up our sleeves to ultimately deliver the best consumer experience. The ideal candidate is someone that is CURIOUS, enjoys driving workstreams to exceed business outcomes, and wants to elevate their “legal agility” to work with a fun highly innovative, fast paced and truly passionate business minded team.

Essential Functions

• Marketing:Review and help develop advertising copy, television and promotional materials and packaging for claims and legal and compliance issues.
• Review public relations materials, press releases in cooperation with the cross functional teams, infomercial and network scripts.
• Knowledge of claims substantiation practices and familiarity with FTC regulations and the National Advertising Division practices.
• Knowledge of social media, influencer and digital media requirements,
• Ability to pivot quickly with the business needs and be extremely responsive to clients and senior leadership.
• An effective communicator with excellent negotiating skills, keen analytical abilities, and a pragmatic approach to problem solving.
• Strategic thinker with a strong ability to collaborate cross-functionally and build enduring partnerships with junior and senior in-house clients.
• Entrepreneurial, resourceful and the type of person that thrives on change and new challenges.
• Strong project management skills and organizational language.
• Perform additional duties as assigned by management.

Desired Skills and Experience

• JD required. Member of a state bar.
• 10+ years marketing and advertising law experience either in-house or firm.
• Experience in review of marketing and claims materials.
• Excellent written, oral, listening, and organizational skills with proven ability to interact effectively with varied audiences, including executive team members.
• Excellent communication, negotiation skills, and executive level presentation skills.
• Ability to work under pressure and prioritize and manage workload, manage simultaneous tasks, and meet deadlines with a changing fast-paced environment.
• Strong interpersonal skills and emotional intelligence with the ability to stand firm on issues with business clients when necessary.
• Collaborative team player.
• A high degree of self-sufficiency, independent judgment and a business appreciation all with a view to managing risk in the most cost-effective manner.
• Superior legal and analytical skills – excellent judgment and initiative in selecting the most effective solutions and possess a business-oriented approach to problem solving.
• Strong business acumen including the ability to think like a businessperson and integrate legal and business issues, to partner effectively with business leaders.
• Business-oriented approach to problem solving, tempered by an appreciation for legal complexity and risk.
• Detail-oriented and resourceful with excellent follow-through skills.
• Collaborative, business minded, and team orientated promoting innovation and motivation throughout the team.
• “Roll up the sleeves” mind set.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here:

For candidates based in China, please visit:

For candidates based in Vietnam, please visit:

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at