Regional Director of Sales and Marketing

Regional Director of Sales & Marketing Rio Grande Valley / Corpus Christi, TX Region Touchstone Communities – Texas’ Leading Skilled Nursing Provider Are you a passionate and results-driven healthcare sales leader looking to make a meaningful impact across communities in South Texas? Join Touchstone Communities , where we are committed to excellence in care, service, and leadership. We are currently seeking a Regional Director of Sales & Marketing to drive growth, lead strategic initiatives, and support a portfolio of high-performing skilled nursing facilities across the Rio Grande Valley, Corpus Christi, Brownsville, and Laredo markets. About the Role: In this key leadership position, you will provide oversight, coaching, and support to the sales and admissions teams at 10 skilled nursing communities . You will partner closely with executive and operational leaders to ensure census growth, market positioning, and brand strength throughout the region. What You’ll Do: Serve as a strategic partner to local teams, the Vice President of Sales & Marketing, and the Vice President of Operations. Coach and mentor on-site Directors of Admissions and business development team members to execute proven sales strategies and foster referral relationships. Conduct routine community visits across the region, with weekly travel (3-4 days per week) to ensure alignment, consistency, and performance. Analyze regional market trends, identify growth opportunities, and assist communities in meeting and exceeding census and occupancy goals. Actively contribute to quarterly business planning and marketing strategy development. Participate in system-wide sales initiatives and share best practices across the enterprise. Eligible for participation in Touchstone’s Sales & Marketing Bonus Program based on regional performance metrics. Who You Are: A collaborative and energetic leader with a proven track record in census development, referral relationship management, and team coaching . Previous experience as an Area or Regional Sales & Business Development Manager within long-term care, post-acute, or senior living is required. Must reside in the greater Rio Grande Valley or Corpus Christi, TX region . Able to travel throughout the assigned territory regularly and as needed. Why Join Touchstone? At Touchstone, we recognize that our team members are the foundation of our success. That’s why we offer a best-in-class culture and benefits, including: Sales & Marketing Bonus Plan Mileage, cell phone, and travel reimbursement Tuition Assistance Programs – Because we believe in developing and promoting from within 401(k) with company matching – Invest in your future with us Comprehensive health benefits – Including employer-paid life insurance Flexible PTO – Because we value your time both at and away from work Team Member Referral Bonuses – Help us grow with great people Annual Performance Reviews – Your contributions are recognized and rewarded Employee Assistance Program – Because life happens Team Member-Led Committees & a Dedicated Team Chaplain – Because we care about your voice and well-being Be Part of Something Meaningful. At Touchstone Communities, our mission is to Make Lives Better. We deliver best-in-class patient care by empowering our team members to lead with compassion, integrity, and purpose. If you’re ready to lead a dynamic team and help shape the future of post-acute healthcare in Texas, we invite you to apply and join us on this impactful journey.