Vice President, Content Strategy (San Diego)
Highwire PR
Job Description
About us
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
• Team Empowerment
• Growth Mindset
• Inclusion Always
• Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
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We are seeking a visionary Vice President of Content Strategy to lead our editorial and content marketing teams in driving significant business growth. This role is pivotal in advancing our new business development efforts while fostering organic growth within our existing client base. As a key member of our management team, you will leverage your expertise to create and execute integrated content strategies that not only engage audiences through compelling storytelling but also deliver measurable business outcomes. You will play a critical role in aligning content efforts across the agency’s disciplines—ensuring that content strategy is seamlessly embedded within our broader integrated marketing approach to drive meaningful, scalable results for both the agency and our clients.
In this role, you will oversee our entire content and editorial teams, ensuring the production of high-quality, compelling content that aligns with our brand and client objectives. You will lead a team of talented editors and writers, fostering a culture of creativity, collaboration, and excellence. Your leadership will also drive the integration of editorial work with content marketing and digital initiatives, positioning our content offerings as a critical driver of business success. In addition, you will spearhead the evolution and strategic application of AI-powered tools within the content function, embedding AI into our workflows to enhance efficiency, elevate creative output, and keep the agency at the forefront of innovation.
Key Responsibilities- Editorial Leadership & Strategy
- Develop and implement an editorial vision that aligns with our business goals, client needs, and brand voice.
- Oversee the creation and publication of high-impact editorial content across various platforms, ensuring consistency, quality, and relevance.
- Lead the editorial team in producing engaging content that resonates with target audiences and supports overall marketing objectives.
- Ensure editorial content is strategically aligned with broader content marketing and business growth initiatives.
- Drive innovation in content formats and storytelling techniques to keep our brand at the forefront of industry trends.
- Business Growth Leadership
- Lead efforts to expand our content marketing services, driving innovation and exploring new avenues for revenue generation.
- Partner with practice and account leaders to identify new opportunities for content-driven growth and work collaboratively to convert these opportunities into successful client engagements.
- Demonstrate proven experience in growing revenue through strategic content initiatives and editorial excellence.
- Develop and implement content strategies that directly contribute to new business development and organic growth for the company.
- Team Leadership & Development
- Lead and inspire a high-performing team of editors, writers, and content marketers, fostering a culture of excellence, creativity, and continuous improvement.
- Mentor and coach team members, supporting their professional growth while aligning individual contributions with broader company goals.
- Ensure team members are effectively utilized and billable across client accounts, optimizing workload distribution and resource planning.
- Source and manage freelance talent, maintaining high standards of editorial quality and consistency across all content deliverables.
- Cross-Functional Integration
- Drive seamless integration between the editorial, content marketing, and digital teams to ensure a unified and strategic approach to content creation and distribution.
- Collaborate with the broader organization to align editorial efforts with overall business objectives and brand strategy.
- Partner closely with strategic communications teams to ensure alignment and collaboration, and integrate effectively with PR account teams to deliver cohesive, cross-channel storytelling.
- Facilitate the development of workflows that enhance collaboration and efficiency across teams, ensuring timely delivery of high-quality content.
- Client Engagement & Program Development
- Act as the lead content strategist on key client accounts, ensuring that editorial solutions are tailored to meet specific client needs and drive measurable business results.
- Engage directly with clients to understand their challenges and opportunities, developing editorial strategies that deliver tangible outcomes.
- Play a key role in the new business process, contributing meaningfully to content and editorial strategy while collaborating with the agency and other teams to craft compelling proposals and drive growth.
- Performance Measurement & Optimization
- Establish KPIs and track the effectiveness of editorial and content marketing initiatives, using analytics to inform ongoing strategy adjustments.
- Provide regular performance reports to senior leadership, highlighting the impact of editorial and content efforts on business growth.
- Ensure that all editorial activities are aligned with the company’s financial goals and contribute to long-term success.
- Bachelor’s degree in Journalism, Communications, Marketing, or a related field; Master’s degree preferred.
- 10+ years of experience in editorial leadership and content marketing, with a proven track record of driving business growth.
- Experience working in a Public Relations, Marketing, or Communications agency, with a strong understanding of client-facing work and campaign execution.
- Demonstrated ability to grow revenue through strategic content initiatives and lead a team of 5 or more professionals.
- Strong understanding of editorial processes, content marketing, SEO, and analytics tools, with the ability to leverage these for business success.
- Exceptional leadership, communication, and client engagement skills.
- Experience in a technology-related field is a plus.
- Ability to manage multiple high-impact projects simultaneously in a fast-paced environment.
- Strategic thinker with a passion for driving business results through innovative editorial solutions.
- Be part of a forward-thinking company that prioritizes growth, innovation, and editorial excellence.
- Lead a talented editorial and content team and drive business success through cutting-edge content strategies.
- Opportunity to make a direct impact on the company’s growth trajectory through editorial leadership.
- Competitive salary, benefits, and opportunities for career advancement.
- Competitive salary
- Merit-based bonuses and promotions
- Hybrid work model to suit your schedule and lifestyle
- Excellent vacation policy including extended break for summer and winter holiday
- Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
- 401K Match
- Medical and dental benefits/ FSA
- Paid Parental Leave
- Commuter Benefit
- Home office equipment stipend
- Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
- Technology reimbursement
- Wellness benefit
- Donation Match
- Mentorship
- Monthly recognition programs
- Employee referral bonus
- New business referral bonus
- Quarterly Highwire fun events – Thanksgiving is our favorite holiday
- Dog friendly work environment
- Extremely supportive, nurturing environment with many opportunities for learning and growth
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The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.
We are actively seeking candidates who possess a genuine passion for tech PR and are excited
Highwire PR
San Diego, CA