Freelance Web Designer

About BLOKBLOK is a premium boutique fitness company with two London studios and lots of new projects in the works.

We're scaling, with new locations on the horizon and a team focused on building something that lasts.The RoleWe're looking for a freelance web designer to join us on an initial project with potential for ongoing collaboration.The first brief

audit and rebuild a key part of our website to increase conversions.

We have a hypothesis about what needs to change, but we want someone who can validate (or challenge) that thinking and execute a solution that's both commercially effective and true to our brand.This isn't a \"make it pretty\" brief.

We need someone who designs beautifully and thinks in terms of user behaviour - what makes someone click, scroll, convert.You'll work closely with our Growth Lead and collaborate with our Brand & Content team on visual direction.

We find our best work happens with communication and dialogue, rather than a static brief and review process.What We're Looking ForYou must have:Experience in Framer, our current website builderA portfolio showing conversion-focused design

sign-up flows, landing pages, user journeys that drive action, whilst aligning with wider visual brand directionExperience working without a fully codified design system.

We have brand foundations (logo, fonts, colours) but you'll need to build on themThe ability to audit and recommend, not just execute specsExcellent async communication that’s clear and proactiveIt would be great if you also had:Experience in fitness, wellness, or lifestyle brands, especially if you’re used to working on conversion-focused design for higher priced itemsExperience in AB testing and analytics to validate hypothesis and guide decision-makingA collaborative working style that’s able to take inputs from multiple stakeholders and refine toward something that worksExperience in lean start-up teamsThe DetailsRate

£400/dayCommitment

Average ~1 day/week, flexibly distributedLocation

Remote-first.

We have an office in Clapton, London if you prefer working in-person.Start

ASAPHow to ApplyEmail

Your portfolio with at least one example of conversion-focused workA few lines on why this brief interests youYour availability and day rate confirmation