Senior Influencer Marketing Manager (TCG / Games) German Speaking

We are looking for a highly experienced Senior Influencer Marketing Manager with a deep understanding and proven experience in Games and the Trading Card Game realm— both from a games industry perspective and a creator perspective.

The ideal candidate will have a strong background working with AAA studios and must also demonstrate a deep understanding of TCG communities, including creators, competitive formats, collectors, and audience behaviour.The role requires driving the strategy, execution, performance, and tracking of major creator campaigns in gaming, while ensuring high-quality delivery and strong alignment with clients and stakeholders.

This is an exciting opportunity to work with a well-known global brand on major TCG creator activations planned throughout 2026, shaping strategy, leading partnerships, and driving impactful community engagement across key markets.The candidate will own all the reporting and analysis, using comprehensive reporting skills to identify trends and translate them into meaningful performance insights.ResponsibilitiesLead end-to-end creator campaigns with demonstrated success working with AAA studios and global gaming brandsApply specialised TCG knowledge to strategy, creator selection, planning, and content approvalSource, vet, and onboard creators from the TCG and adjacent communitiesDevelop multi-platform strategies tailored to the TCG community (YouTube, TikTok, Instagram, Twitch, etc.)Oversee high-budget activations and brand partnerships from briefing to final delivery & execute large-scale earned campaignsEnsure operational excellence with great planning, communication, and creative oversightDeliver clear, confident communication during pitches, client reviews, and strategic presentationsBuild trust-based, long-term relationships through reliability, subject-matter expertise, and industry fluencyRepresent the brand in TCG-related conversations, events, and creator partnershipsIdeal Candidate6-8+ years experience in influencer marketingExpert in the TCG space and local market nuancesProven ability to innovate in the creator space, pioneering new approaches and delivering first-class creator experiencesExperience executing six-to-seven figure campaigns for AAA and global gaming brandsStrong technical understanding of influencer tools, analytics, tracking systems, and CRM platformsExceptional communication, relationship management, and stakeholder alignment skillsHighly analytical with the ability to turn data into clear insights and business recommendationsProven ability to manage multiple, high-complexity projects under tight deadlineMust be a confident German speaker & know the German marketBenefitsCompetitive salary and bonus scheme20 days holiday, plus public holidays depending on where you are basedFlexible working hours and location - work from anywhere in the world!Learning & development opportunitiesRemote working & career progression funds