Customer Marketing & Advocacy Manager

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility.This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.Location/working model

London (Hybrid) or Remote (UK)Key Responsibilities:Build and manage a structured, global customer advocacy and references programDefine processes, governance, and KPIs to scale the programDrive creation of

In-depth case studies (outcome-driven) Customer success snapshots (1-slide KPI stories) Short customer videosEnsure alignment with messaging and sales prioritiesBuild and manage a customer reference directory to serve sales effortsSupport sales with relevant references for active dealsManage reference requests and customer engagementDevelop relationships with key customers for executive references and advisory programsDrive joint customer promotion

events, speaking opportunities, Webinars, podcasts, interviews and joint PR on key milestonesPartner with Sales, Customer Success, Product, and MarketingEnsure advocacy assets are accessible and actively usedRequirements5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)Excellent AI skillsA background within a Born in the Cloud or Cloud Native companyExperience managing customer references and/or advocacy programsStrong storytelling and communication skillsAbility to work cross-functionally and drive execution