Senior Digital Analytics & Measurement Consultant | GA4, Tag Manager, Privacy

Adaptive & Co is a digital analytics and performance marketing consultancy, and a Certified Google Marketing Platform Partner, with teams across the US, Europe, Africa, and Asia.

We work with global brands across E-commerce, B2B SaaS, travel, financial services. retail, and education on measurement strategy, GA4 and GTM (web and server-side), CMP and consent, analysis, data visualisation, paid media measurement, and training.The RoleWe're hiring a Senior Analytics & Measurement Consultant to own client engagements as the senior analytics voice in the room.

The split is roughly **70% strategy and consulting, 30% guiding implementation** - not building containers or writing transformations yourself, but directing the engineers who do, reviewing their work, and translating it back into something the client's marketing, product, and exec teams can act on.This is a role for someone who has done the technical work, knows what good looks like, and is now most valuable as a strategic advisor and trusted partner to clients - backed by a team of data architects, engineers, data scientists, data visualisation experts, media experts, and project managers who deliver outstanding value across the data strategy, collection, activation, and marketing lifecycle.You'll work alongside our Head of Solution Design and Practice Consultants, and collaborate closely with our media experts, across the three pillars of our delivery model:Data Foundations

Discovery, consultation, strategy, solution architecture, and implementation oversightDigital Intelligence

Analysis, insights generation, and strategic consultationActivation

Paid media, audience activation, and conversion programs that turn insight into business outcomesThe ScopeLead client engagements end-to-end - own the relationship, the scope, the roadmap, and the outcomeRun measurement strategy workshops - KPI trees, event taxonomies, attribution approach, consent posture - and turn them into roadmaps the engineering team can build againstDirect our implementation engineers across GA4, GTM (web and server-side), BigQuery, CMP, Enhanced Conversions, and Meta CAPI; review their output, unblock decisions, sign off on releasesPartner with our media experts to turn measurement and insight into paid media, audience activation, and conversion programs that move client outcomesLead structured and ad-hoc analysis, and shape the visualisation work that turns it into clear recommendations for non-technical stakeholdersAudit and troubleshoot inherited analytics configurations as part of new engagementsEducate client teams on analytics best practice through training and embedded ways of workingShape SOWs, scoping, and pricing alongside the leadership teamContribute to how we work

playbooks, internal tooling, and how we package servicesSkills & Experience6+ years in digital analytics, with meaningful time both implementing and consultingDeep, hands-on familiarity with **GA4 and GTM (web and server-side)** - you can read a container, spot a bad implementation, and guide an engineer through exactly what needs to changeWorking knowledge of **consent and CMP tooling** (OneTrust, Cookiebot, CookiePro, or similar), Advanced Consent Mode, and the practical implications of GDPR, ePrivacy, and CCPA on measurementExperience with **paid media measurement integrations** - Enhanced Conversions, Meta CAPI, and the offline conversion patterns enterprise clients actually useStrong grasp of the major advertising platforms (Google Ads, Meta, Microsoft, LinkedIn) from a measurement and tagging perspectiveData visualisation fluency - Looker Studio at minimum, with the UX instinct to know what makes a dashboard usableComfort designing and delivering analytics training for client teams at varying levels of maturityClient leadership

you've owned senior stakeholder relationships, made the case for tough recommendations, and run engagements without a partner shadowing youExcellent written documentation and slide-based presentation skillsA Plus Power BI or other enterprise BI toolingCRM systems (HubSpot, Salesforce) and their measurement integrationsExposure to MMM (Meridian or otherwise), incrementality testing, or attribution modellingBackground working with enterprise clientsThe OfferCompetitive salary and performance-based bonusRemote-first working24 days annual leave, public holidays, and your birthday offWeekly knowledge-sharing and dedicated upskilling timeProfessional development supportReal ownership in a collaborative, multidisciplinary team - no agency layers to navigateExposure to global brands across nonprofit, B2B SaaS, retail, and education