Director, Product Marketing (Remote / Flexible) (, MA, United States)

Director, Product Marketing (Remote / Flexible)

Join to apply for the Director, Product Marketing (Remote / Flexible) role at Insulet Corporation

Director, Product Marketing (Remote / Flexible)

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Join to apply for the Director, Product Marketing (Remote / Flexible) role at Insulet Corporation

Position Overview:

Position Overview:
The Director, Product Marketing – Omnipod AID will be responsible for supporting the global Go-to-Market strategy, commercial launch planning and lifecycle management of next generation Omnipod AID offerings. This is a full-time exempt position reporting to the VP, Omnipod 5 Wide Product Marketing.
Responsibilities

• Develop and maintain the Target Product Profile (TPP) to articulate the product vision, define critical success criteria, and align internal stakeholders on claims, differentiation, and pricing strategy.
• Own and drive the global Go-To-Market (GTM) strategy for product launch, leading cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care and Sales Ops to ensure seamless planning, execution and market readiness.
• Lead commercial functions through launch execution, ensuring all stakeholders are aligned on timelines, deliverables, and success metrics.
• Collaborate with and support Product Marketing leads including the International Product Marketing team to ensure that component level messaging is incorporated into the Product positioning and messaging
• Develop integrated communication plan ensuring consistency in messaging, and claims across the Product components, while fostering collaboration across franchise and cross-franchise PMMs to maximize portfolio impact.
• Oversee the creation of global launch campaign and marketing toolkit, ensuring creative assets and messaging are aligned with strategic objectives and adaptable for regional execution.
• Identify clinical evidence gaps and lead the development of a clinical data roadmap to support robust marketing claims and market access.
• Own the GTM strategy for new clinical data and publications associated with Product, ensuring timely dissemination and integration into regional marketing plans and sales enablement.
• Partner with Sales Training to ensure product positioning, messaging, and competitive differentiation are effectively communicated and embedded in training programs.
• Gather and synthesize regional and customer insights, sharing actionable feedback with Product Management to inform roadmap prioritization, feature development, and customer journey optimization.
• Lead communication efforts to regional marketing teams and customers for new product releases, updates, and critical product-related communications.
• Collaborate with Product Management to design and execute primary and secondary market research, ensuring customer voice is embedded throughout the product lifecycle.
• Partner with regional teams post-launch to monitor market adoption, assess messaging effectiveness, and refine strategies based on real-world feedback and performance.
  

Key Decision Rights (if applicable)

• Decisions related to the global Go To Market Strategy and commercialization.
• Decisions relating to creative campaigns and asset creation (e.g., look and feel of content) made by GME and regional marketing the Omnipod AID System.
  

Required Skills And Competencies

• Experience launching new products globally and finding creative and innovative ways to accelerate awareness and adoption.
• Experience in developing strong Target Product Profile to lead vision of product positioning and marketing strategies.
• Ability to develop a Go to Market Strategy and launch plan coordinated and communicated across multiple functions and markets.
• Strong crossfunctional leadership and experience influencing across the organization.
• Ability to lead a creative agency in the creation of a single-minded, innovative marketing messaging roadmap customized to different touchpoints to effectively convey the value proposition for each target.
• Excellent verbal and written communication skills including presentations to executive audiences.
  

Required Leadership Skills & Behaviors (if Applicable):

• A passionate and creative Product Marketer leader who can align the organization across multiple functions and markets with a clear vision and strategy.
• Has strong emotional intelligence and ability to engage and lead others to advance new ways of thinking.
  

Education And Experience

• Bachelor’s degree with at least 12 years’ experience in Product Marketing in the medical device/pharmaceutical industry or MBA with 8 years of related experience.
  

Additional Information

• The position can be remote, hybrid or in-person at our Acton, MA headquarters.
• Travel is estimated at 20% but will flex depending on business needs.
  

NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired).
Additional Information:
Physical Requirements (if applicable):
The US base salary range for this full-time position is $182,400.00 - $273,600.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
(Know Your Rights)

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Medical Equipment Manufacturing

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