Account Director (Washington)

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ABOUT INDUSTRIAL

Founded in 2005, INDUSTRIAL is an integrated marketing solutions provider focused on the industrial sector. We exist to help B2Bs make marketing the strength of their business. Our total industrial marketing solution ranges from a strategic agency of record engagements and turnkey inbound lead generation programs to website development, eCommerce, and integrated marketing campaigns that leverage marketing automation, business intelligence, omnichannel media, and award-winning design.

In both 2009 & 2013, INDUSTRIAL was named one of Nashville's “Best Places to Work,” and in 2015 & 2016, we were named to the Inc. 5000 list.We’re the perfect mix of small agency sensibilities with large agency resources. We promote a positive, family-friendly atmosphere with ample opportunity for growth and development.

Our “Work for Life” Manifesto : At INDUSTRIAL, we believe that as a collective of individuals, we don’t work for a company; we work to support our life aspirations, the people we love, and the causes are close to our heart.

COMPENSATION & BENEFITS

We offer attractive compensation along with a comprehensive benefits package that includes medical, dental, vision, term life insurance, and 401k matching. In addition, INDUSTRIAL team members also enjoy the countless benefits, perks, professional development opportunities, and fun associated with INDUSTRIAL's “Operation Awesome ,” which includes:

• Life/work balance : work-at-home-days, happy birthdays off (paid), time off for life’s special moments, maternity/paternity perks, 10 paid holidays, and up to four (4) weeks of PTO depending on tenure.
• Wellness program : exercise or healthy living monthly reimbursement.
• Professional development : conference and certification fund, Read-4-Challenge to receive an iPad, company Amazon Kindle account, apprenticeship program, and more.
• Productivity and entrepreneurism : commission for new business, bonus on cost-saving measures, funding for new ideas, and discretionary company-wide profit share.
• Seven Sabbatical : seven-week paid “career break” after seven consecutive years of full-time employment.
• Charity : monthly contributions to causes and one paid volunteer service day annually.
• President’s Club : weekend flyaway trip and travel cash for annual team MVP (plus one!).
• Focus Fridays : breakfast plus afternoon out of the office to focus on making INDUSTRIAL the best place to work.
• Tools of the trade : MacBook, 27 display, noise-canceling headphones, and all the software and swag you need to succeed.
• Plus a whole lot of fun such as INDUSTRIAL’s own Culture Club, the occasional Moment of Delight, and more...

We are a B2B marketing organization searching for an experienced Account Director based in the Washington, D.C. area, positioned to act as a critical strategic contact and partner for our clients. This role demands the cultivation of meaningful client relationships and a deep understanding of their industries, with a particular emphasis on manufacturing. Critical to this position is a background in collaborating with government entities on marketing, communications, PR, and strategy, specifically engagements with Commerce, DOD, DOE, and trade associations—a detail highlighted as a plus. This ensures our continued reputation as an exceptional, award-winning agency that our clients trust and value to be a top-notch and award-winning agency that our clients have come to love.
We pride ourselves on being a distinguished agency in the heart of Nashville, celebrated for our innovative approach to B2B marketing and our esteemed accolades, including 2x Best Places to Work, ANA B2 Awards, and B2B Marketing Elevation Awards. Our commitment to excellence and innovation has earned us prestigious recognition and fostered a culture where strategic partnership, creative solutions, and client success are at the forefront of everything we do.
As we continue to grow, we're looking for an experienced Account Director to join our team, embodying the essence of partnership and strategic insight that our clients have come to love and expect. This is an opportunity to be part of a top-notch, award-winning agency and to contribute to our ongoing success and the success of our clients in the dynamic B2B marketing landscape.
The Account Director will be located in the D.C. area and be fully-remote. 10% travel to our HQ in Nashville, TN is to be expected. This role reports to the President.

RESPONSIBILITIES:

• Become an Indispensable Strategic Partner to Clients: Forge a pivotal connection with clients in the industrial and advanced manufacturing sectors by intricately understanding and managing their ROI. Elevate your role to that of an irreplaceable asset through a synergy of aligning marketing efforts with their core business objectives and collaborating closely with our analytics team. This collaborative approach ensures that ROI management is insightful and data-driven, enhancing the precision and effectiveness of marketing strategies to drive their business forward.
• Master of Proactive Communication and Inquiry: Actively enhance client communication by synthesizing needs into actionable plans, asking probing questions to gain insights, and fostering an environment where open dialogue facilitates problem-solving and innovation.
• Strategic and Tactical Marketing Leadership: Develop and execute comprehensive marketing strategies that align with client objectives, ensuring a balanced view of the broader vision and the granular details of each campaign for maximum impact.
• Performance Optimization: Work closely with project management to monitor and optimize campaign performance, pacing, and profitability, ensuring that every initiative is executed precisely and contributes to the client's success.
• Primary Client Liaison: Serve as the main contact for clients, establishing and maintaining trust while fostering deep relationships, ensuring that the agency becomes an integral part of the client's strategic planning and execution process.
• Value Articulation: Communicate the mutual benefits of the client-agency relationship, showcasing how a strategic partnership with the agency leads to continuous improvement, innovation, and significant value for both parties.
• Business Development and Growth Support: Actively contribute to new business development and client retention strategies, playing a key role in the agency's growth by expanding the client base and ensuring the success and satisfaction of current clients.
• Industry and Marketing Vigilance: Maintain a vigilant eye on the latest trends, challenges, and the competitive landscape in marketing and the sectors served, leveraging this knowledge to provide strategic insights and maintain a competitive edge.
• Efficient Communication and Strategic Guidance: Utilize HubSpot CRM to track organic growth, focusing on overseeing client interactions and campaign development with precision. The Account Director is key in ensuring strategic alignment, emphasizing the importance of partnering with project management for operational support while concentrating on fostering client relationships and guiding the overall campaign strategy to achieve successful outcomes.

QUALIFICATIONS:

• Dynamic and analytical thinker, passionate about B2B and account-based-marketing strategies
• Solid 5+ years of success in strategic B2B account management, agency background a plus
• Expert in blending digital and traditional marketing, mastering ROI, and crafting compelling propositions
• Well-versed in the industrial and advanced manufacturing sectors, with keen insights into market dynamics
• Outstanding interpersonal skills, adept at building relationships across all levels, including the C-suite
• Innovative problem solver, proactively navigating challenges and spearheading effective solutions
• Commanding presence, skilled at delivering complex information with confidence and professionalism
• Organizational expert with exceptional writing and communication skills
• Experience in brand strategy is a plus, but we value drive and creativity
• Proven skill in business development, ready to contribute to our award-winning agency

COMPENSATION & BENEFITS:

Location: Washington, D.C. area (20-mile radius)

We offer attractive compensation along with a comprehensive benefits package that includes medical, dental, vision, life insurance, college loan repayment and savings contributions, and 401k matching. In addition, team members also enjoy the countless benefits, perks, professional development opportunities, and fun associated with our Operation Awesome career framework, which includes:

• Life/work balance: work-at-home-days, happy birthdays off (paid), time off for life's special moments, maternity/paternity perks, eleven (11) paid holidays, and two (2) weeks of PTO for the first year of employment (prorated based on time of hire)
• Wellness program: exercise or healthy living monthly reimbursement
• Professional development: conference and certification fund
• Seven '7' Sabbatical: seven-week paid career break after seven consecutive years of full-time employment
• Charity: monthly contributions to causes and one paid volunteer service day annually
• President's Club: weekend flyaway trip and travel cash for annual team MVP (plus one!)
• Tools of the trade: MacBook, display, noise