Senior Manager, Performance Marketing & Acquisition

Join us at the #1 coffee site in the Food category! We’re building the future of direct-to-consumer growth at Keurig—and we’re looking for a strategic, data-literate performance leader to help us do it.  

As Senior Manager, Performance Marketing & Acquisition , you’ll own and scale paid media strategies across Search, Shopping, Paid Social, and Affiliate—fueling acquisition and conversion across Keurig.com, Commercial.Keurig.com, Keurig’s TikTok Shop, and the Keurig app.  

You’ll lead an in-house team of five channel specialists—across paid search, shopping, social, affiliate, and SEO—coaching for performance, growth, and strategic thinking. You'll also manage key agency relationships and platform partnerships, and partner closely with Data Science, CRM, and Category leads to identify opportunities across the full customer journey.    

You'll be at the forefront of how Keurig acquires and retains customers in a rapidly evolving digital landscape. This is a great fit for someone who enjoys owning big outcomes, trying new ideas , and working with a team that values curiosity, clarity, and caffeine .  

Key Responsibilities:  

• Own the full-funnel paid media strategy—including Search, Shopping, Paid Social, and Affiliate—to drive measurable acquisition and conversion outcomes.  

• Lead an in-house team to execute, optimize , and scale paid performance across channels.  

• Contribute to SEO and organic growth strategy, particularly where it complements paid performance and supports visibility in AI-powered search results.  

• Directly manage budget allocation and performance across channels with a focus on efficiency, scale, and profit outcomes.  

• Partner with analytics teams to develop and interpret dashboards, measure incrementality, and refine attribution models to inform campaign investment.  

• Identify and activate audience segments based on performance insights, lifecycle signals, and predictive modeling.  

• Lead creative testing across ad types and platforms, especially for Paid Social and Google Shopping/Performance Max—with clear hypotheses and learning agendas.  

• Partner cross-functionally with Loyalty, CRM, and Analytics teams to influence the full customer lifecycle—ensuring acquisition campaigns are informed by LTV, cohort behaviors, and retention signals.  

• Surface insights to influence broader site merchandising and offer strategy; contribute actively to test-and- learn initiatives across the DTC experience.  

• Monitor platform trends, emerging tools, and performance benchmarks to ensure Keurig’s media mix evolves ahead of the curve.  

• Mentor and grow an in-house team of performance marketers, while effectively managing agency and platform partners.  

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Bachelor’s degree required ; a focus o n business, marketing, statistics, economics, or a related field is preferred.  
• 8–10+ years of experience in paid performance marketing with direct accountability for ROAS, CAC, and LTV—preferably in eCommerce or DTC.  
• Deep experience managing Google Ads (Search, Shopping, P erformance Max), Meta Ads, TikTok Shop, affiliate networks (e.g., Rakuten, Impact), and SEO strategy.  
• Proven track record of designing and optimizing multi-channel campaigns that balance short-term acquisition with long-term profitability.  
• Strong analytical skills with experience in BI tools (e.g., GA4, Power BI), structured testing (A/B, incrementality, MMM), and basic data querying (e.g., SQL). Able to interpret complex performance signals and guide decision-making.  
• Conversant in applying machine learning and AI to paid acquisition channels, with experience using automation tactics—such as scripting—to drive operational excellence  
• Experience managing internal team members and external agencies; clear communicator with strong project management skills.  
• Thrives in a fast-paced environment that values experimentation, learning, and ownership—with support from a collaborative team .  

#LIHybrid

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.