Product Marketing Director, Paid Messaging Menlo Park, CA +2 locations • Sales & Marketing • Pr[...]

Product Marketing Director, Paid Messaging

Meta is making a significant investment in empowering businesses to communicate with customers through our messaging channels (WhatsApp, Messenger, and Instagram Direct). With over 3 billion monthly active users on WhatsApp, 1 billion monthly active users on Messenger, and a growing presence on Instagram Direct, business messaging is poised to become the next pillar of Meta's business. We're seeking a talented Product and Marketing leader to drive thought leadership on global product development and go-to-market strategies for this rapidly growing area.We are looking for an experienced Product Marketing Director who is knowledgeable and passionate about messaging ecosystems. This person will manage a team of experienced Product Marketing Managers working on our Paid Messaging solutions. The ideal candidate will have experience with B2B and Enterprise products, with an understanding of industry competitive landscape, trends, and business models. They will lead a high performing team to develop strategy, key messages, and global launch plans to bring products to market. The leader will aggregate market insights to inform product development and risk mitigation, and will partner with cross-functional teams to identify opportunities to improve how our Paid Messaging products can unlock value for people and businesses. Proven strategic thinking skills, cross-functional leadership, analytical and communication skills, and experience with ambiguity are a must.

Product Marketing Director, Paid Messaging Responsibilities

Manage a high-performing business product marketing team

Understand the needs of businesses, actively identifying gaps and opportunities to better serve the audience, shaping product strategies and plans

Partner with cross-functional team leaders to develop go-to-market plans globally, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goals

Drive alignment across product and business teams to unify our vision and goals for our Paid Messaging solutions

Provide thought leadership and recommendations working across our Paid Messaging portfolio and shepherd product strategy and development

Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution

Effectively communicate across the organization and execute on priorities with agility to evolve with business needs

Minimum Qualifications

15+ years of professional experience in technology, business strategy, product marketing, product management or marketing experience, with demonstrated experience contributing at strategic, operational and tactical levels

8+ years experience leading teams, including managing managers

Experience mentoring and leading a broad team across geographical regions

Experience influencing at a variety of levels in an organization, including with cross-functional leaders

Experience driving resolution in the context of competing perspectives

Quantitative analytical experience

Experience synthesizing analysis and communicating concepts

Experience launching and driving adoption of new products and services, owning and achieving key performance indicators

Experience working with Enterprise organizations

Preferred Qualifications

Experience working independently in a fast-paced, entrepreneurial, or fluid environment, with experience adapting, spotting issues early, and escalating (e.g., start-up, management consulting, investment banking, corporate strategy)

Experience with the Telco/SMS ecosystem, or businesses that leverage SMS to communicate with customers

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$232,000/year to $296,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

Apply for this job

Take the first step toward a rewarding career at Meta.

Explore jobs that match your skills and experience. Search by technology, team or location to find an opening that’s right for you.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .