5 months ago Pulley Marketing Manager, Crypto global 5+ experience

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley's cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build equity management tools for founders. Pulley is growing quickly with over 400 customers.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

We are seeking a Marketing Manager for our Crypto offerings. This role will be focused on building out Pulley’s GTM strategy for crypto. This role is ideal for an individual who has experience in token, and is passionate about launching a world-class token distribution platform. In this role, you will play a pivotal role in leading our Crypto marketing initiatives, connect with our customers to help drive growth, and help shape the future of our products. We are looking for a marketing generalist that understands the Web3 space in and out. Think of this role as the external face of Pulley for the crypto founder audience.

• Marketing Strategy: Gain a deep understanding of our crypto customers and product offerings, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
• Positioning: Create compelling messaging and content tailored to crypto audiences. Develop deep understanding of crypto market trends, customer needs, and competitor landscape.
• Product Launches & GTM: Collaborate with product teams to inform the roadmap based on crypto market and customer insights. Develop, lead, and execute successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and newsletters.
• Content Strategy: Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral.
• Master Collaborator: Work cross-functionally with product, sales, design, communications, support, etc.
• Crypto Expert: Build relationships with key crypto influencers and media outlets. Lead crypto audience engagement across social media channels.
• You’ve seen things: 5+ years of marketing experience, with 2+ years in the crypto space.
• Experience setting marketing strategy AND executing: You’re able to balance strategic vision and operational excellence, from setting high-level team strategy to planning launches and conducting competitive research. This is a startup, so you will be doing both.
• General marketing depth: Core competencies in positioning, messaging, launch management, and partner marketing.
• Marketing breadth: Knowledge of channel, content, and communications strategy. Ability to develop social media or community strategies. Think multi-channel.
• Writing ability: Experience in short-form and long-form content, with examples. Comfortable using AI tools to expedite content creation.
• High-quality bar: Developed marketing strategies and tactics that prioritize customer needs while achieving growth goals.
• Goal setting & prioritization: Skilled in setting short-term and long-term goals focused on impact.

We are a remote-first team with an office in San Francisco. We do team offsites to meet in person.

US-Based Benefits:

• Health insurance
• Unlimited PTO
• 401(k) Match

TL&DR - Pulley is a unique fit, tailored for those who align with our values and culture. Discover the engaging culture of Pulley. We seek people excited about building a great company, not just working in a high-growth startup. Beyond skills, we value traits like:

• First Principles Thinking
• Ship It & Iterate
• Boldly Honest & Considerate
• Default Yes

We’re inspired by other companies' culture work and plan to develop our own playbook. We believe in the importance of stunning colleagues. If our environment resonates with you and you’re passionate about joining such a team, we’d love to talk!