SWBMG

Opportunity Information

In coordination with the medical group leadership team and in alignment with Sutter Health, takes a proactive, research-based approach to developing and implementing internal communications plans and strategies that build awareness, understanding and commitment to medical group and shared Sutter Health strategies and culture. Likewise, develops and implements external communications plans and strategies that build awareness of and preference for medical group members and initiatives. On behalf of the medical group, manages the creation of innovative and integrated programs, activities and events employing a variety of channels and vehicles: interpersonal, newsletter, podcast, video, social, other digital and print. Ensures the consistent and appropriate use of Sutter Health and medical group brand assets. Provides communications analytical support and guidance to multifunctional teams to drive communication results and initiative advantages. As appropriate, manages communications staff or contract communication professionals to ensure aligned communications around strategic priorities. Continually evaluates communications plans and collateral to ensure the effectiveness of the content and distribution methods.

Strategy, Planning and Execution (20%)

Works with medical group leaders and uses a research-based approach to develop and implement strategic communications plans that advance the medical group and aligns with Sutter Health as a physician-led organization.

Completes stakeholder analysis to effectively segment information for medical group leaders, physicians and APCs.

Develops and implements an integrated, multi-channel communications and storytelling strategy to advance the medical group, elevate physicians and APCs, and showcase Sutter Health as a physician-led organization.

Actively participates with Sutter Health Communications in communications program design and editorial planning.

Networks with other medical group communications members and seeks opportunities to share communication best practices.

Strategic Communications Counselor and Leader Support (30%)

Working closely with the medical group CEO and leadership team, serves as a central point of contact for communications coordination and development on behalf of the medical group and its stakeholders.

Provides guidance and support to medical group leaders to advance the medical group’s aligned business priorities, ensure the delivery of timely, relevant information to frontline physicians and APCs, and mitigate issues.

Develops medical group leader key messages and communication tools.

Works with executive assistants on message delivery.

Provides general physician and APC communications project support and interfaces with internal contacts to coordinate cross-channel/ cross-site deployment of plans.

Content Management; New Physicians, Services and Access Champion (50%)

Leads the development, maintenance and promotion of the medical group’s physician and APC news and information site within the Sutter Health shared platform. Develops and implements push strategies to amplify content on the site and promote use of the site.

Provides medical group communications support for strategic, multi-channel communications related to the promotion of new physicians and service offerings as well as key physician and APC focuses, issues, programs and annual milestones (e.g., Doctors’ Day, medical group awards, etc.). Considerations include written content, podcasts, other audio/visual materials, town hall messaging and scripts, landing pages, news announcements, etc.

Identifies and produces clinician, patient and team stories that advance awareness of and preference for the medical group. Includes, but is not limited to amplification of new physician/APC and referral content developed by colleagues working on advanced access.

Captures photos and video and/or works with multimedia professionals to produce medical group event and post-event content (e.g., patient stories, event videos, social media posts, etc.).

Implements Sutter Health best practices in identifying and training physicians and APCs who can speak as SMEs on various subjects.

Leads independent or Creative Services development of graphics, illustrations and digital media.

Customizes Sutter Health system templates and tools for local context relevancy and use.

Works in coordination with the Sutter Health Communications team to maximize promotional and outreach opportunities and increase reach.

Qualifications

• Minimum of 5 years’ experience with internal communications
• Bachelors Degree in Communications, Journalism or related field

Join Us and Enjoy

SWBMG offers a comprehensive compensation and benefits package, including medical, dental, vision, 401k, and more. Compensation is commensurate with experience and highly competitive.

Organization Details

Sutter West Bay Medical Group (SWBMG) is a premier multi-specialty medical group made up of over 200 physicians practicing in the greater San Francisco service area. SWBMG works in partnership with Sutter Pacific Medical Foundation (SPMF), a non-profit organization providing care through its affiliation with SWBMG. Physicians work as a team to provide patient-focused care that encourages a sense of teamwork. SPMF provides physicians with an administrative infrastructure, allowing physicians to focus on patient care.

Community Information

San Francisco is the leading financial and cultural center of Northern California and the San Francisco Bay Area. San Francisco is one of the top tourist destinations in the world and is renowned for its temperate weather, steep rolling hills, unique architecture, arts and culture, and fine dining. The population is very diverse and there is high demand for primary care.

Equal Opportunity Statement

It is the policy of Sutter Health and its partners to provide equal employment for all qualified individuals; to prohibit discrimination in employment because of basis of race, color, creed, religion, marital status, sexual orientation, registered domestic partner status, sex, gender, gender identity or expression, ancestry, national origin (including possession of a driver's license issued to individuals who did not present proof of authorized presence in the U.S.), age, medical condition, physical or mental disability, military or protected veteran status, political affiliation, pregnancy or perceived pregnancy, childbirth, breastfeeding or related medical condition, genetic information or any other characteristic made unlawful by local, state or federal law, ordinance or regulation. We promote the full realization of equal employment opportunities through a positive continuing program within each medical group, company, hospital, department, and service area. Equal employment opportunities apply to every aspect of Sutter's employment policies and practices.