Go-to-Market Director

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The leader in this role will define, establish, and lead Go-To-Market ( GTM ) execution for Booz Allen’s leading edge product innovation. You bring experience and passion for understanding technology product-market fit to create and execute GTM programs across marketing, sales, and ecosystem partnerships. As the functional leader, you will get to work end-to-end to activate the company’s existing operations internally as well as sales and partnership channels externally. In this role, you will define and drive GTM strategy and execution across product marketing, sales, and ecosystem partnerships while ensuring successful market entry, adoption, and revenue growth. You will identify gaps and facilitate enablement plans and e nga ge with leadership to assess strengths, capabilities, and market positioning, tailor GTM ensuring alignment with business objectives, and develop an execution plan aimed at driving revenue. This role is responsible for translating market opportunity into action by owning product launch planning, enablement programs, and ongoing funnel optimization. You’ll use data to guide decisions, surface insights, and continuously refine GTM strategy to maximize business impact.Due to the nature of work performed within this facility, U.S. citizenship is required.

Ready to build the future of shared delivery for the better?

How You’ll Contribute:

Define and lead the end-to-end GTM strategy for new and existing product lines, including product market segmentation, positioning, launch planning, and execution.

Drive cross company sector alignment across sales, product, marketing, and customer success to ensure consistent messaging and operational efficiency.

Build and execute GTM plans that support sector pipeline development, accelerate time-to-revenue, and drive customer acquisition.

Develop and maintain customer segmentation, ICPs, and competitive positioning frameworks.

Collaborate with sectors to influence roadmap and ensure market-fit through feedback loops.

Partner with marketing to craft compelling messaging and enable multi-channel campaigns.

Identify, build, and manage key technology and channel partnerships.

Own key GTM metrics and reporting, including pipeline growth, funnel conversion, win or loss insights, and partner-influenced revenue.

Join us. The world can’t wait.

You Have:

10+ years of experience driving Go-To-Market strategy and execution across technology product technical sales, business development, or product marketing

Experience in successfully growing business to business (B2B) technology product sales in a late-stage startup or mid-size or large enterprise environment

Experience working across CxO to product team levels internally and with customers

Experience building and driving technology and channel partnerships

Experience using data-driven techniques for technology go-to-market

Bachelor's degree in a Marketing, Computer Science, or Business field

Nice If You Have:

Experience with sales operations, including incentive compe nsa tion, quota, and discounts

Experience owning complex product launches and go-to-market execution across multiple customer segments

Experience working with U.S. government mission customers

Possession of excellent problem-solving, analytical, and critical thinking skills

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $162,800.00 to $303,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Go-to-Market Director

The Opportunity:

The leader in this role will define, establish, and lead Go-To-Market ( GTM ) execution for Booz Allen’s leading edge product innovation. You bring experience and passion for understanding technology product-market fit to create and execute GTM programs across marketing, sales, and ecosystem partnerships. As the functional leader, you will get to work end-to-end to activate the company’s existing operations internally as well as sales and partnership channels externally. In this role, you will define and drive GTM strategy and execution across product marketing, sales, and ecosystem partnerships while ensuring successful market entry, adoption, and revenue growth. You will identify gaps and facilitate enablement plans and e nga ge with leadership to assess strengths, capabilities, and market positioning, tailor GTM ensuring alignment with business objectives, and develop an execution plan aimed at driving revenue. This role is responsible for translating market opportunity into action by owning product launch planning, enablement programs, and ongoing funnel optimization. You’ll use data to guide decisions, surface insights, and continuously refine GTM strategy to maximize business impact.Due to the nature of work performed within this facility, U.S. citizenship is required.

Ready to build the future of shared delivery for the better?

How You’ll Contribute:

• Define and lead the end-to-end GTM strategy for new and existing product lines, including product market segmentation, positioning, launch planning, and execution.

• Drive cross company sector alignment across sales, product, marketing, and customer success to ensure consistent messaging and operational efficiency.

• Build and execute GTM plans that support sector pipeline development, accelerate time-to-revenue, and drive customer acquisition.

• Develop and maintain customer segmentation, ICPs, and competitive positioning frameworks.

• Collaborate with sectors to influence roadmap and ensure market-fit through feedback loops.

• Partner with marketing to craft compelling messaging and enable multi-channel campaigns.

• Identify, build, and manage key technology and channel partnerships.

• Own key GTM metrics and reporting, including pipeline growth, funnel conversion, win or loss insights, and partner-influenced revenue.

Join us. The world can’t wait.

You Have:

• 10+ years of experience driving Go-To-Market strategy and execution across technology product technical sales, business development, or product marketing

• Experience in successfully growing business to business (B2B) technology product sales in a late-stage startup or mid-size or large enterprise environment

• Experience working across CxO to product team levels internally and with customers

• Experience building and driving technology and channel partnerships

• Experience using data-driven techniques for technology go-to-market

• Bachelor's degree in a Marketing, Computer Science, or Business field

Nice If You Have:

• Experience with sales operations, including incentive compe nsa tion, quota, and discounts

• Experience owning complex product launches and go-to-market execution across multiple customer segments

• Experience working with U.S. government mission customers

• Possession of excellent problem-solving, analytical, and critical thinking skills

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $162,800.00 to $303,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the application process, you are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Work Model
Our people-first culture prioritizes the benefits of flexibility and collaboration, whether that happens in person or remotely.

• If this position is listed as remote or hybrid, you’ll periodically work from a Booz Allen or client site facility.
• If this position is listed as onsite, you’ll work with colleagues and clients in person, as needed for the specific role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.

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