Director Product Marketing

For more than three decades, Aeris has been a trusted cellular IoT leader enabling the biggest IoT programs and opportunities across Automotive, Utilities and Energy, Fleet Management and Logistics, Medical Devices, and Manufacturing. Our IoT technology expertise serves a global ecosystem of 7,000 enterprise customers and 30 mobile network operator partners, and 80 million IoT devices across the world. Aeris powers today’s connected smart world with innovative technologies and borderless connectivity that simplify management, enhance security, optimize performance, and drive growth.
We are looking for a strategic, data-driven, and customer-obsessed Director of Product Marketing to lead our product positioning, go-to-market strategies, and cross-functional alignment. You will play a critical role in shaping how our products are perceived, understood, and adopted in the market. This is a highly collaborative role that sits at the intersection of Product, Sales, and Marketing.
Key Responsibilities
Strategy & Leadership

• Develop and execute go-to-market strategies for new product launches and feature rollouts.
• Define clear product positioning and messaging that resonates with target audiences and differentiates us in the market.
• Drive competitive intelligence and market research to inform product strategy and marketing tactics.
• Own segmentation and targeting strategies to ensure marketing efforts reach the right audiences.
• Partner with Sales, Product, and Customer Success to align product strategy with business goals.
• Lead and grow a team of product marketers, providing mentorship and strategic guidance.

• Leverage market data, customer insights, and analytics to refine positioning and inform campaign development.
• Develop pricing and packaging strategies in partnership with Product and Revenue teams.
• Track, measure, and report on the effectiveness of product marketing initiatives using KPIs and performance metrics.

• Create and manage product launch plans, sales enablement materials, and content that supports the buyer journey.
• Collaborate with demand generation teams on campaigns that drive awareness and adoption.
• Work closely with content and brand teams to ensure consistency across all channels and materials.
• Support customer advocacy efforts by capturing testimonials, use cases, and success stories.

• Enable Sales with training, battlecards, competitive positioning, and customer-facing assets.
• Partner with Product Management to bring the voice of the customer into product development.
• Align with Revenue Operations and Demand Gen teams to drive pipeline growth and customer acquisition.

• 7+ years of experience in product marketing, including 3+ years in a leadership role.
• 5+ years of experience supporting channel partner programs(ex. OEM’s, VARs, CSPs), including partner enablement, asset development and joint marketing efforts.
• Sales enablement training and related resource development is a superpower.
• Proven track record of developing successful go-to-market strategies and product launches.
• Strong strategic thinking and analytical skills; comfortable working with data to inform decisions.
• Excellent verbal and written communication skills, with a knack for storytelling and simplifying complex ideas.
• Experience in B2B SaaS or technology industries strongly preferred.
• Proficiency in tools like Asana, Salesforce, HubSpot, and project management platforms.

• Experience working at or with Carrier Service Providers (CSP) and/or Mobile Network Operators (MNO)
• IoT connectivity technology, solutions and GTM experience
• Security Service Edge (SSE) technology, solutions and GTM experience
• Partner channel enablement training and related resource development
• High growth, agile environment, fast-paced