Director Digital Marketing

About Acadia Pharmaceuticals

Acadia is advancing breakthroughs in neuroscience to elevate life. Since our founding, we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson’s disease psychosis and the first and only approved drug in the United States and Canada for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer’s disease psychosis, and multiple other programs targeting neuro-psychiatric and neuro-rare diseases. For more information, visit us at Acadia.com and follow us on LinkedIn and X .

Please note that this position is based in San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Summary

The Director of Digital Marketing, Rare Disease will lead the development and execution of digital marketing strategies and tactics to support DAYBUE as well as other possible brands, overseeing initiatives across email marketing, paid media campaigns (search, display, programmatic, video) and Connected TV. This role requires in-depth expertise in digital and non-personal promotional tactics, as well as media strategy for pharmaceutical marketing campaigns. The position will focus on driving digital communication and engagement with key audiences, including patients, caregivers, and healthcare providers, ensuring alignment with regulatory and industry standards.

Primary Responsibilities:

• Partner with marketing functions (Consumer, HCP/DTP Promotions, Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan.
• Drive alignment for digital marketing programs and serve as an internal thought leader to deliver high impact digital marketing programs across channels for both Caregivers and HCPs.
• Support and develop omnichannel strategies that support digital programs that extend across social, web, mobile, online advertising, search (SEO), apps, loyalty, etc. and seamlessly integrate with offline communication touch points.
• Evaluate, implement and manage core digital marketing tools, including CMS, email marketing, lead generation, marketing automation, web and social content publishing, social listening, campaign monitoring and measurement.
• Collaborate with Corporate Communications on key digital and PR activities.
• Monitor, analyze, and report on social media performance metrics, providing actionable insights for optimization.
• Manage social listening tools to monitor brand sentiment and trends in the industry.
• Craft digital measurement plans to analyze digital program performance, identifying actionable insights that can be used to optimize programs and performance.
• Build and evolve subject matter knowledge regarding digital channels, capabilities, and relevant vendors, including the establishment of best practices and standards.
• Partner with Commercial Insights, Analytics and Operations to evaluate and measure impact of omnichannel marketing activities.
• Serve as a critical bridge between commercial and our IT partners.
• Deep understanding of US marketing and regulatory challenges, opportunities and best practices.
• Manage agency partner relationships including digital/media agencies and partner with brand/functional AOR(s).
• Driven, accountable, a self-starter, with the ability to work under pressure and tight deadlines; multi-task and prioritize projects.
• Other responsibilities as assigned.

Education/Experience/Skills:

• Bachelor’s degree in Marketing, Information Systems, Computer Science, Business Administration, or related field. Advanced degree (MBA, MS) is a plus. Targeting 10 years of relevant progressive experience in within the Marketing arena and 3 years in the field of pharmaceutical/biotech. Equivalent combination of relevant education and experience may be considered.
• 10+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech.
• Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Medical Legal Regulatory Review Committee (MLR) approval process, and data governance requirements including CCPA, CPRA, GDPR etc.
• Ability to communicate technical concepts effectively to members of cross-functional teams and stakeholders.
• Extensive knowledge of the digital marketing landscape, tools, and techniques for measuring impact and return on investment.
• Experience in patient, consumer and physician engagement strategies.
• Expertise with administrative aspects of marketing automation systems such as Marketo, Active Campaign, Marketing Cloud etc.
• Demonstrated track record of developing and executing successful digital and social strategies and programs.
• Full and technical understanding of Google Analytics, HTML and CSS.
• Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy.
• Strong verbal, written, and interpersonal communication skills and ability to efficiently and productively communicate with a variety of groups and audiences.
• A passion for leveraging marketing to drive business results.
• Comfort with ambiguity, and the ability to thrive in a fast paced, quick turnaround environment.
• Skilled at building and maintaining effective relationships.
• Ability to travel up to 30% of time.

Physical Requirements

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication in a standard office environment and while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs.

Compensation and Benefits

In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location. Salary Range $181,000 — $226,300 USD.

EEO Statement (US-Based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply – especially if the reason you are the best candidate isn’t exactly as we describe it here.

It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.

As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at or 858-261-2923 .

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.

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