Senior Manager, GTM Data & Analytics (San Francisco)

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit.

Carta’s fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.

The GTM Data and Analytics team is responsible for delivering analysis and reporting that provide leaders with deep visibility into the performance of Carta’s GTM strategy. The team also equips teams with tools that help monitor their progress, identify key opportunities, and stay aligned with targets. Beyond reporting and enablement, the team serves as a strategic advisor, helping interpret insights and shape strategies to support Carta’s ambitious growth objectives.

The Problems You’ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Senior Manager, GTM Data and Analytics , you will:

Act as a thought partner to senior GTM leaders, owning analytical workstreams that inform our most critical revenue-driving decisions ranging from sales strategy and pipeline forecasting to segmentation, pricing, and campaign effectiveness. You'll bring a consultative mindset, technical rigor, and business acumen to drive high-impact outcomes.

• Own end-to-end analysis of sales performance, marketing impact, customer acquisition and retention, and operational efficiency. Provide forward-looking insights to GTM and executive stakeholders.
• Build and maintain scalable models for forecasting, territory planning, pipeline health, conversion funnel diagnostics, and headcount/resource allocation.
• Work closely with senior leaders in Sales, Marketing, Product, and Customer Success to shape strategy using data-driven insights. Act as a trusted advisor in executive forums and strategic planning sessions.
• Identify gaps in our data and analytics infrastructure and lead initiatives to enhance our measurement, reporting, and automation capabilities.
• Develop compelling narratives and visualizations to support MBRs, Board-level insights, and strategic planning processes.

About You

• 8+ years of experience in GTM analytics, business operations, strategic finance, or consulting, ideally in a B2B SaaS or fintech environment
• Track record of influencing executive stakeholders through data-driven insights and strategic thinking
• Advanced analytical toolkit: strong SQL and Excel skills; experience with BI tools
• Deep understanding of SaaS metrics (ARR, CAC, CLTV, funnel conversion, churn, etc.) and how they inform strategic decisions
• Highly self-directed and proactive; thrives in fast-paced, ambiguous environments
• Strong business judgment with the ability to connect the dots between quantitative data and business outcomes
• Excellent written and verbal communication skills, with a gift for simplifying complex ideas for diverse audiences

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $168,000 - $210,000 in SF and NY. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to

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