Vice President of Marketing (Santa Monica)

Boosted Commerce (founded in 2019) is a digitally-native, CPG platform focused on acquiring and building new, fast-growing beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators already scaling several consumer brands with proven product-market fit. We are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you—reach out!

As our Vice President of Marketing, you will be a key member of our executive leadership team, responsible for crafting and executing the overarching marketing vision for Boosted Commerce’s growing portfolio of consumer brands. This includes developing and executing strategic marketing plans across brand, digital, paid, social, and creative channels.

You will oversee the brand, creative, social, content, and performance marketing teams, working cross-functionally with merchandising, ecommerce operations, and product development to build highly engaging brand experiences. From brand building to customer acquisition, this role is about pushing boundaries to drive connection, growth, and loyalty — online and in retail.

This is a high-impact leadership opportunity to shape the voice, presence, and future of brands consumers love.

YOUR RESPONSIBILITIES

• Manage a $10M annual marketing budget across all channels, including paid acquisition, social media, influencer partnerships, and integrated brand campaigns
• Own positioning, messaging, and storytelling across all customer touchpoints — ensuring consistency, clarity, and originality.
• Drive innovation in marketing campaigns, blending data and instinct to test bold ideas and uncover breakthrough growth opportunities.
• Manage and allocate the marketing budget strategically across brand-building and performance channels.
• Foster a high-performing, creatively driven marketing team that thrives on collaboration, accountability, and experimentation.
• Partner cross-functionally with brand, product, and ecommerce teams to deliver cohesive brand experiences across digital and retail environments.
• Collaborate with data and finance partners to measure what matters — using insights to optimize ROI and refine strategy.

TO BE THE BEST FIT FOR THIS ROLE YOU NEED

• 10+ years of marketing experience, with a track record of scaling DTC and/or CPG brands through both creative and performance-led strategies.
• Experience in health, beauty, or wellness strongly preferred.
• Expertise across key marketing functions, including brand strategy, digital media, social, influencer, and content.
• Proven ability to lead and inspire cross-functional teams toward big ideas and strong execution.
• Creative intuition combined with a data-driven approach to decision-making.
• Entrepreneurial spirit, comfort with ambiguity, and excitement about building in a fast-moving, high-growth environment

BOOSTED COMMERCE OFFERS:

• Growth company at a pivotal juncture
• Flexible Time Off
• Equity

Boosted Commerce is an equal opportunity employer committed to diversity and inclusion. We believe bringing together people from diverse backgrounds enhances our ability to think more creatively and to come to the right conclusion more often. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, or disability.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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