Product Marketing Manager, Professional Turf Equipment - The Toro Company

Who Are We?  

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

Your Opportunity:

The Product Marketing Manager, Professional Turf drives product strategy and market positioning for seated zero-turn and wide-area walk-behind mowers within the L&C business, elevating brand impact and customer engagement across Exmark, Spartan, and Toro brands. Development of new landscape contractor equipment and improved products to meet customer requirements. Leads the product prioritization and product project write-up process including return on investment financial analysis. Assists in overall business P&L management to ensure growth objectives are accomplished and operational improvement goals are achieved

Sponsorship:  

• Applicants must be legally authorized to work in the United States.

• We are unable to consider OPT, J1 or F1 students, nor sponsor or take over sponsorship of an employment VISA at this time - regardless of expiration date.

• Must be willing to obtain/maintain an active and valid US Passport and a non-expired US Driver's license.

Work Location: 

• Candidates have the choice of where their home office base would be:  Bloomington, MN Toro's International Corporate Headquarters;  Beatrice, NE at Exmark's Division Headquarters;   or Batesville, ARK at the Spartan Mowers Division Headquarters. 

• The current team works a hybrid model with 3-days on-site and optional 2-days remote.  

• Other job locations and/or fully remote is not available at this time.

• This role includes travel 40%-60% with related expense reporting duties.   Travel would be hosting VOC events, or for relationship building/collaboration with customers.

What Will You Do?  

To grow and build a successful career with The Toro Company, you will be responsible for: 

• Develop annual and long range, multi-generational technology roadmap for professional seated zero turn and wide area walk behind mowers

• Obtain approval for long-range vision, goals and strategies for Product Management

• Develop business modeling of different customer types for the use of professional seated zero turn and wide area walk behind mowers

• Execute Voice of the Customer research in support of product development activities to translate present and future customer needs to define capabilities and long term competitive advantages – own requirements, specifications, and release plans

• Recommend and develop innovative new/improved products in conjunction with Engineering, Manufacturing, Sales and other key departments, to serve all end users

• Establish and maintain an effective method to determine customer satisfaction on new/current products and ensure timely corrective actions/changes are made where appropriate

• Monitor market share, inventory levels, profitability of product lines, and pricing strategy

• Collaborate across teams – create alignment between related products, engineering teams and other stakeholders

• Monitor quality levels of products, and put in place methods to improve quality and reduce warranty

• Develop and execute competitive benchmarking activities in order to ensure leadership in products and programs

• Support the Integrated Business Planning (IBP) process to drive organizational excellence with phase in and phase out of product lifecycle

• Investigate, assess, and recommend new business and cost reduction/avoidance opportunities for the Division

• Build and maintain a high degree of understanding and cooperation between the departments, supporting functions, and customers served

• Represent the Division/Company at trade/civic functions as appropriate

What Do You Need?  

To be considered for this role, an individual should meet the following minimal requirements: 

• Bachelor’s degree is required, preferably in the field of marketing.

• 3-5 years’ experience, in the outdoor power equipment industry preferred

• Ability to frequently lift and/or move items that are 50 lbs.

• Strong analytical skills and demonstrated superior interpersonal, supervisory, and leadership abilities for product/team management.

• Excellent interpersonal and communications skills, exhibit initiative and be a team player fully supportive of division and company objectives and culture. 

• Prior demonstrated success with building strong cross-functional working relationships with Engineering, Sales and Customer Care departments.

• Strong customer orientation, including experience with Voice of Customer.

• Passion for providing market-leading products on time and within project scope

Preferred:  

• An MBA is preferred.

• 6+ years’ experience in the outdoor power equipment industry preferred.

• Prior experience with the RLC (Residential, Landscape & Contractor) dealer channel preferred.

What Can We Give You? 

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top-tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including: 

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment. 

• Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day. 

• Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical well-being, TTC offers a variety of mental health and financial health resources to all employees.  

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community. 

• Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday. 

• Competitive Salary – A reasonable pay range for this opportunity is $$98,000-$120,000.  The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the app, formerly the Even app. 

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.   

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.

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