Senior Account Based Marketing (ABM) Manager

Senior Account Based Marketing (ABM) Manager

Join to apply for the Senior Account Based Marketing (ABM) Manager role at WEKA

WEKA is architecting a new approach to the enterprise data stack built for the age of reasoning. The WEKA Data Platform sets the standard for agentic AI data infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that dramatically increase GPU utilization and make AI model training and inference, machine learning, and other compute-intensive workloads run faster, work more efficiently, and consume less energy.

WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s largest and most innovative enterprises and research organizations, including 12 of the Fortune 50, achieve discoveries, insights, and business outcomes faster and more sustainably. We’re passionate about solving our customers’ most complex data challenges to accelerate intelligent innovation and business value. If you share our passion, we invite you to join us on this exciting journey.

What’s Cool About This Job

WEKA is seeking a talented, data-driven Sr. Account-Based Marketing (ABM) Manager to partner closely with our Americas Strategic Accounts team. In this role, you will be responsible for developing and executing high-impact ABM programs that drive pipeline growth, accelerate deal velocity, and deepen customer relationships. You’ll collaborate cross-functionally with sales, field marketing, and campaign/product marketing teams to align strategy with business goals. If you're a strategic builder who blends data with creativity and thrives in a fast-paced, high-growth environment, this is the role for you.

What You'll Be Doing

1. Build & Execute ABM Campaigns: Develop and lead 1:1 and 1:few, full-funnel, multi-channel campaigns that drive deal acceleration, account growth, and cross-sell/upsell opportunities. Create scalable frameworks and repeatable playbooks to support consistent, data-driven ABM execution within high-priority verticals like healthcare.
2. Sales Alignment: Collaborate closely with sales reps and leadership to gain deep account insight and deliver persona- and use case-driven messaging that drives engagement. Serve as the ABM lead for the Americas region in all strategic planning discussions.
3. Cross-Functional Collaboration: Work cross-functionally with field marketing, campaigns/product marketing, customer marketing, and sales to deliver seamless, end-to-end customer journeys aligned to business objectives.
4. Data-Driven Optimization: Define and track key performance indicators tied to business goals, analyze campaign performance and continuously refine strategies using data insights to improve impact and efficiency.
5. Experiential Marketing: Partner with field marketing to design high-touch, bespoke experiences for top strategic accounts—elevating in-market activations with 1:1 personalization and memorable engagements.
6. Innovation & Testing: Champion a culture of experimentation by testing new tactics, staying current with ABX trends, and bringing creative, bold ideas to life that redefine how we engage target accounts.
7. Budget Management: Own the ABM program budget, ensuring efficient spend, strong ROI, and alignment with regional and organizational priorities.
8. ABM Resource Hub: Build and maintain a centralized ABM Center of Excellence with self-serve tools, templates, and best practices to empower global marketing and sales teams.

Requirements

• 8+ years of marketing experience in B2B enterprise technology industry, including at least 5 years as an account-based marketing (ABM) manager.
• Proven experience with 1:1 and 1:few account-based strategies and integrated marketing execution.
• Proficient in sales and martech tools and ABM platforms, including Salesforce, Marketo, Tableau, Demandbase, Gong, Optimizely, and 6Sense.
• Strong sales-centric approach with a deep understanding of how to create marketing that drives outbound efforts and earns sales adoption.
• Strong collaboration skills to work cross-functionally across organizational boundaries and build relationships to achieve objectives.
• Strategic and creative thinker capable of simplifying complex concepts, influencing stakeholders at all levels, and blending storytelling with data to make impactful marketing decisions.
• Highly organized, able to manage multiple projects, prioritize effectively, and adapt to shifting business needs.
• Thrives in a fast-paced, high-growth environment with agility and a solutions-oriented mindset.

Nice to Have

• Excellent interpersonal and relationship-building skills.
• Proactive problem-solver with an outcome-driven mindset and a focus on continuous process improvement.
• Interest in technology/AI trends, with enthusiasm for analyzing results and trends.
• Bachelor's degree in marketing, business, communications, or a related field.

The WEKA Way

Accountability: We take full ownership and lead with integrity, responsibility, and high standards.

Bravery: We question the status quo, push boundaries, take calculated risks, and embrace challenges for growth and innovation.

Collaboration: We work as a team, communicate with empathy, challenge each other, and are transparent about goals and results.

Customer Centricity: Our customers are at the center of everything, and we aim to serve, support, and empower them to succeed. When they win, we win.

Concerned that you don’t meet every qualification? We encourage diverse candidates to apply, even if they don’t meet every requirement. Your unique background might be the perfect fit for this or other roles at WEKA.

WEKA is an equal opportunity employer. We prohibit discrimination and harassment and provide equal opportunities regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.