Head of Customer Marketing

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

You’ll build and lead Klaviyo’s customer marketing function, spotlighting customer successes and scaling programs that drive awareness, adoption, and advocacy. With 167,000 brands on the platform, you’ll have the opportunity to turn incredible customer stories into programs that fuel go-to-market success. You’ll lead customer initiatives that support product launches, key events, press, and commercial motions—driving business impact and deepening relationships with our most valuable asset: our customers.

Klaviyo is a customer-obsessed company. We believe our best marketing comes from the success of our customers. This role is one of the most important new positions at Klaviyo and will be central to how we engage our community, amplify our impact, and accelerate growth.

This is a highly collaborative and visible role, requiring strong cross-functional partnership with Product Marketing, Customer Success, Sales, Comms, Events, and Product teams.

The ideal candidate is a strategic thinker who excels in a fast-paced environment. You are passionate about understanding customers and their needs and enjoy developing compelling storytelling and messaging. You have extensive experience building programs and experiences that scale, as well as proven success enabling sales teams to communicate our unique value proposition.

How You'll Make a Difference:

• Customer Storytelling: Build and scale a pipeline of high-impact customer stories across use cases, industries, and personas—driving proof for campaigns, sales, and PR.
• Launch & Campaign Support: Partner with product marketing and integrated marketing to activate customer advocates in major launches and GTM plays.
• Reference & Advocacy Programs: Build a formal reference and advocacy program—including a roster of referenceable customers, a process for managing requests, and strategies to cultivate deeper engagement.
• Event Activation: Support customer recruitment, speaker prep, and storytelling for events including K:LDN, K:BOS, webinars, and industry sponsorships.
• Customer Insights: Work with customer-facing teams to understand customer needs and turn qualitative insights into impactful programs.
• Cross-Functional Alignment: Partner closely with Sales, Success, and Marketing teams to identify strategic accounts and elevate stories that drive commercial outcomes.

Who You Are:

• 10+ years of experience in B2B marketing, ideally with direct experience in customer marketing, product marketing, or customer advocacy.
• Exceptional communicator and storyteller who can capture customer value clearly and credibly.
• Strong program builder with the ability to create repeatable processes that scale.
• Comfortable navigating cross-functional environments and building consensus across teams.
• Strategic thinker with strong execution chops and a passion for customer-centric growth.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations: $156,000 — $234,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR). #J-18808-Ljbffr