Senior Product Marketing Manager, SMB / Child Care Providers

Wonderschool builds AI-powered software to help child care providers start and grow their businesses. We support new and existing programs with tools for licensing, pricing, enrollment, billing, staffing, subsidies, and day-to-day operations. Our platform helps providers grow revenue by attracting more families, hiring teachers, and automating key business workflows.

We offer services like coaching, tuition strategy, enrollment funnel optimization, marketing, subsidy integration, teacher matching, billing automation, and food program tracking. Providers use Wonderschool to increase tuition, improve conversions, and run more profitable, compliant programs—faster.

Today, many providers find us through government partnerships. Over time, we’ll expand direct to provider across the country.

We’re hiring a product marketer to own messaging, drive acquisition and retention, and help providers understand how Wonderschool helps them grow. You’ll shape the full provider journey—from first touch to long-term success.

Ideal candidates have experience in management consulting, design firms, or fast-moving enterprise teams—comfortable juggling competing deadlines, acting fast on incomplete data, and pushing for clarity under pressure. Backgrounds involving financial, data, or enterprise software are strongly preferred.

ou will:

• Own messaging across website, onboarding, and retention

• Define and test value props that convert across segments

• Write campaigns and provider-facing content that resonates

• Collaborate with product and design to improve the funnel

• Analyze CAC, LTV, and conversion performance and adjust

• Help refresh and maintain the provider-facing website

You have:

• Strong writing and communication skills

• Great taste and a clear, modern voice

• Experience in consulting, design agencies, or fast-paced product teams

• Experience with SMBs and high-quality user experiences

• Familiarity with financial or data-centric platforms is a plus

• Ability to work quickly with data and iterate on performance

• Familiarity with providers who accept subsidies and private pay

• Comfortable working some weekends and being in-office 3–5 days/week

Base salary starts at $150K+, bonus and equity included on top and negotiable competitive levels depending on appropriate leveling you are coming in with. We’re open to the right package for the right person.