Senior Product Marketing Manager (Miami)

Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision.

We are curious, data fluent and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.

Are you one of us?
Job Description/Responsibilities:

• Support one of our leading products, Netscaler

• Develop compelling product positioning and messaging that resonates with target buyer personas

• Analyze data and insights to inform product positioning and messaging

• Help identify target audiences and develop buyer personass

• Create and manage marketing content

• Collaborate with product management, sales, and marketing teams to ensure alignment

• Assist in the creation of sales training materials and tools to equip GTM teams with the knowledge and resources they need to effectively sell our products

• Participate in sales enablement sessions and provide product marketing support.

• Communicate and collaborate effectively across teams to ensure alignment on product messaging and marketing initiatives.

Required Experience/Skills:

• Minimum 5 years of experience in product marketing or related roles (with a Bachelors Degree) and or a Master’s degree with 3 years.

• Ability to work independently on a number of different projects

• Strong written and verbal communication skills with the ability to create clear, concise, and engaging content.

• Strong cross-functional collaboration skills

• Basic understanding of marketing principles and best practices

• Demonstrated experience in developing marketing strategies and product launches

Optional Experience/Skills:

• Bachelor's degree in Marketing, Business Administration, or related field.

• Familiarity with software product development processes

• Relevant, industry-recognized product marketing certifications

• A passion for technology and understanding of the enterprise software landscape is a plus.

• Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle) is a plus.

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please email us at for assistance.